Event direction · Fort Lauderdale

Everything between this event and the next one.

Most event video is someone showing up on the day and handing you files a week later. I work across your calendar. Before it, to fill the room. On the day, properly. After, while people still care.

See the work

Selected work

Conventions · Sport · Brand
Athletics Giving DayUniversity campaign · Film and cutdowns International championshipMulti-nation event · Full coverage PrestigeLaunch event Clean Culture, OrlandoRecurring show Rollins, last second winSame-night turnaround BarwisFacility and stage Outdoor Hospitality Conference & ExpoConvention · Florida and Alabama camping industry YofeeBrand film

The Arc

One service · three phases

Phase 01 · Rollout

Before it, so the room fills.

Anticipation content and the assets that drive registration, out on your channels through the weeks that actually decide attendance.

The first thing I ask for is last year's final attendance. Everything after that is measured against it.

Measured: registration velocity, weekly

Phase 02 · The Moment

The day, shot against a plan.

Full coverage directed from your story. The shot plan exists before the doors open. Capture runs at the entries, so the people who walked in become a list you own, with names on it.

Measured: attendance, capture rate, on-site conversion

Phase 03 · Afterlife

The film in 24 hours, while it still matters.

The hero film lands the next morning, in the window where your attendees are still posting and the people who missed it are still hearing about it. A week later that window is closed.

Then the number: attendance against last time, and what the content moved. Every figure is collected. If it was not collected, the line is left out.

Committed: 24 hours from doors closing

The part nobody counts

Drag it

Everyone in this room already chose you once.

Your repeat attendees and members fill the centre first, because they come back hardest. First timers and walk ups are the last to move, and they are most of the outer ring.

Blended attendee retention across the industry sits barely above 30 percent. Almost nobody knows which of their people left, or why.

856
people who did not come back
blended return 31% across six cohorts

Who this is for

The arithmetic

Most event teams are one to three people. A real calendar runs twenty five events a year.

Nobody covers twenty five events at the level they want with three people and a camera they borrowed. That is a fact about your calendar, and it asks you to believe nothing about my taste.

So I work across the year. One service, and one person who was in the room for all of it.

  • Associations and annual meetingsFit
  • Trade shows and conventionsFit
  • Sports commissions and multi event producersFit
  • Conference organisers, 50 to 250 peopleFit
  • One event a year, no calendarNot yet
  • 500+ employees with an in-house teamNo

Tell me the date and last year's number.

nelson@telemacogroup.com

That number is where every engagement starts, and it is the one I report against when it is over.